Why Silly Spelling Mistakes Can Increase Your Sales

One of my biggest influences, Tony Robbins, has a saying that’s extremely relevant if you run an expert or client business:

“People tend to major in minor things.”

What does this mean?
People have a weird, gnarly tendency to focus all their attention on stuff that does very little to grow their business.

Or improve their life in general.

Case in point:

A couple of months ago, a reader wrote me a “helpful” email pointing out a spelling mistake on page 5 on a 7-page sales page.

But was this actually helpful? Not really.

Here’s why:

Yes, I did indeed make a spelling mistake on that sales page.

But, that sales page still sold regardless of the spelling mistake or not.

In fact, that spelling mistake could actually have resulted in more sales if I had bothered to test it. How? Because, when you’re selling anything through the written word (i.e., a sales page or sales letter), a simple spelling mistake can inject a human element into your writing.

Copywriting is not so much about proper grammar.

It *IS* however all about persuasion… and… about making people *FEEL* a specific emotion at a particular moment in your sales message.

The brutal truth is that the right people (your buyers) don’t care about one measly spelling mistake.

They care about your understanding of the problem they’re struggling with.

And your product should, of course, help people solve that problem.

With that said, your sales message should still be clear and free of as many grammatical errors as possible.

But, you shouldn’t stress about them.

Focus on what really matters:

Which is your clients and how your product or service can help them change their lives.

Today, where people have more options than ever before, it’s not enough for you to talk about your product, features, and how awesome you believe it is.

Kristian’s #1 rule of marketing:

Nobody cares about your product.

They care about how that product can help them change their life.

So focus on how you can communicate the value your product will bring to your clients.

As the old adage says:

“People don’t buy a drill they buy a hole.”

Translation:

“People don’t buy your product they buy the result your product will give them.”

P.S. Normally, I would run an article like this through a spell check and check for grammatical errors.

But, today, I just sat down and kept writing until I reached the end.

And if you’ve read up until this point, you probably didn’t care either about the few mistakes sprinkled throughout. True?

If you want to discover how to 2x your sales and get more clients for your business, my free online training session is a great place to start.

You’ll learn how to use the old-school principle of “Infotainment” to write emails that people LOVE to read. Including: How to write stories so compelling they immediately draw customers in – even if you’re not a professional writer… and much more.

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10 Reasons For Staring A Membership Website Today

You know the membership model works because big business does it too. Just think about Netflix or Amazon Prime.

If you market your membership correctly, you will have a successful online membership business – provided that you’ve done your homework on starting it in the right niche. People want to feel as if they belong, and they like having privacy.

If you have information to offer, a membership website is the best way to do it.

1. You’ll Feel Good

When you can offer something to others that they need, you’re going to feel great about it. This makes a membership more lucrative because you’re going to not only make money, but you are also going to want to keep adding to it.

2. Inexpensive Start-Up Costs

Relatively speaking, if you choose your software properly and take into consideration your own level of knowledge, the start-up costs are low, which means your profits will be higher.

3. Steady Income

If you haven’t experienced the consistency of regular income, you will when you start a successful membership site. People start them for a reason, and people also join them for the same reason.

4. People Love Privacy

Members join a club for privacy. They can go to a membership site and talk about what they want to without worry that it’s searchable on the net.

5. You Can Do It Alone

You don’t need a huge staff to help you build or run a successful membership website. Once you get the technology set up, you just have to add to it on a regular basis and participate in the forums if you choose. If you do a drip membership, you can set it up and forget it. Less staff equals more profit.

6. You Have Something to Offer

Anyone who has something to offer, even the smallest niche, can start a membership site that is successful.

7. Add Value to Your Current Business

If you already have a business online, adding a continuity program will take your business to the next level.

8. People Want Exclusivity

Membership makes people feel special as if they’re part of a secret group of movers and shakers. Therefore, getting people to join isn’t hard. Getting them to stay is a little more work but if you focus on value, you can do it.

9. People Expect a ROI

People join membership sites expecting to get huge value out of the membership. And as long as you can provide that to them, then not only will they feel they’re getting a return on their investment, you will too.

10. People Are Curious

People will join simply out of curiosity to see what’s inside. It’s up to you to hold them there to increase your profits.

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How To Create Content For A Membership Site

Creating new content on a regular basis is crucial to maintaining a profitable membership website that provides value to the members. The value of the content is what will encourage members to stick around.

You don’t have to add massive content daily, but you should add something on a regular and planned basis.

If you’re not sure what type of content your membership needs, consider some of these:

Exclusive Interviews

You can use Skype and a plugin called Pamela to record interviews. Or do them live as an event with Google Hangouts On Air, record them, and use them in the membership later.

Instructional Posts / Videos

Teaching your members to do something is an important part of having a membership website. You can do instructional posts and videos and a combination of both.

Case Studies

A case study is an important aspect of a membership site. It enables members to see stories of those who have succeeded with the methods or issues that your membership website is about.

Member Profiles

People love seeing profiles of others who are part of the group. You can have members fill out their own public profiles in text, but you can also encourage each member to make a short video about them to include.

User Generated Content

One of the biggest driving factors in most membership websites is a group or community of some form such as a message board, or a private Facebook group. There are pros and cons of both. If you have a message board on your website, you own the content and always control it. If not, you don’t.

Curated Content

All the content you share doesn’t have to be original. You can also include content that has been created by other people in the form of curation. A simple blog post that provides a short description of the content, why it’s relevant, and a link to the original content is a great way to share important curated content.

Infographics

An infographic is an excellent way to share important data with members in a way that is understandable. If you have any data-centric blog posts or articles, try turning that data into an infographic and put it with the text content to help increase understanding.

Motivational Memes

People often join membership groups to commiserate with, and be motivated by, like-minded people. Creating a daily meme with a quote that is relevant can make members feel connected.

White Papers

A white paper usually explains a hard concept to grasp with a lot of research and images. The paper describes the problem, and then recommends several solutions that are popular, including your solution which is highlighted more than the others.

Courses

ECourses, or “drip” courses, are not that difficult to add to your membership website if you have the right software. These are courses that your members can sign up for which are included in membership, or can be offered at a discount to members over what you charge the public.

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Monograms – Engrave Special Moments!

Special life moments require a unique type of gift. Monogram gifts make special occasions like birthdays and weddings a little more personal. A monogram is a decorative motif that uses one, two or more letters of a person’s name, usually in a fancy font. In most circumstances, the letters used are the initials of the person receiving the gift.

Monogram Styles and Arrangements

A monogram comes in many different styles and arrangements. The arrangement of the initials can vary based on the recipient of the gift being given. These are the common types of monograms that might be seen:

The initial style monogram
uses a one-letter monogram, usually a first or last initial, or the letter of a company

Block style
popularly used in three-letter monograms, letters are all the same size and width

Traditional style
typically used with names in a three-initial format, the middle letter represents the first letter of the last name and is slightly larger than the side letters which are indicative of the first and middle name

Stacked style
used best with the three-letter monograms, the first and middle initials are stacked and placed to the left of the initial of the last name

Interlocking
used with fonts that have flourishes on them, allowing the elements to touch one another

Circle monogram
a style that works best with two or three-letter monograms, letters are fit inside and in the shape of a circle

Diamond
works in the same way as the circle monogram, only the letters are enclosed in a diamond shape or take the shape of a diamond

Split-Letter
a small space overlaps the initial character, and this space can contain the entire word that the initial letter stands for

Different Ways To Monogram

Monograms can be created using the font and arrangement that fits the occasion. Many monogrammed gifts are often made by etching or engraving the monogram into the gift. An example of these is jewelry, drinking glasses, wooden keepsakes, etc.

Other ways to monogram include embroidery and vinyl decals. Many jackets or polo shirts may be emblazoned with the monogram of a company or the owner in embroidered letters. These letters can also be done in various fonts. Vinyl decals are made for items like plastic tumblers and car windows.

Why Monogram?

Monograms are a great way to make a gift personal for the recipient. Most monogram gifts are also functional, meaning that the recipient can use it instead of just sitting it on a shelf. For special occasions, using monograms provide a personal experience and shows the thought of the person giving the gift.

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5 Tips to Take Care of Your Newly Replaced Windshield

Have you just had your windshield replaced? If so, you are on the right page. In this article, we are going to share with you a couple of tips that will help you take care of your newly replaced windshield. With these tips on your mind, you can prevent further damage and save a lot of money. Without further ado, let’s take a look at 5 of the tips that you may want to consider. Read on to find out more.

Be Gentle

After you have got your windshield replaced, make sure you get at least 60 minutes before taking your car outside on the road. The thing is that the adhesive requires at least a couple of minutes to get hard and set. If you don’t give it enough time to settle down, the windshield won’t be able to fit firmly into the frame. And this can be disastrous and can have a negative impact on the structural integrity of your car.

Apart from this, it can cost you a good deal of money as you will have to spend more money to reinstall the glass. For the next 24 hours, you should be very gentle with your vehicle. In other words, you should shut the doors of your car gently and drive it on even roads.

Keep the Retention Tape in place

Although removing the retention tape won’t make your car look ugly, it plays a great role in fixing the position of the molding in addition to keeping the glass in place. Therefore, you may want to wait at least 24 to 48 hours before you drive your car just like before. Therefore, it is a good idea to leave the retention tape untouched if you want to be on the safe side.

Don’t Wash Your Car

For the next 24 hours, don’t think about a car wash. In fact, you don’t even try to wash the car yourself. Ideally, you may want to wait for at least two to three days before you take your car for a car wash. This is of paramount importance.

Keep a Window Open

The integrity of your vehicle windshield will be negatively impacted if the air pressure inside the cabin continues to build up. Therefore, we suggest that you keep at least one window open slightly. This will allow the hot air to escape the vehicle and prevent any cracks or leaks. This step is quite important if you want to equalize the pressure inside your car.

Change Your Route

If you had to replace your car windshield due to rough roads, we suggest that you take an alternate route. In other words, you may want to drive along a different route, in addition, to park it in a shady spot.

Replacing your car windshield costs a great deal of money. Therefore, you may want to get it done by a professional and follow the steps given in this article. This will help you make sure that the windshield stays in place.

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Common Questions About Machine Learning

In this article, we are going to talk about machine learning. We will answer a lot of common questions that most people may have on their minds. Without further ado, let’s get into details. Read on.

1. What is Machine Learning?

Machine learning is a type of (AI), aka Artificial Intelligence that empowers a system to learn and make decisions itself without being programmed. These algorithms make the computer smart enough so that it can make choices on the basis of the data it has without any human intervention. The primary aim is to make algorithms that allow a system to learn and make their own decisions in future, based on the past data.

2. Why do we need Machine Learning?

Given below are some of the reasons we use these in the here and now.

2.2. Prediction while Traveling

We all have been using GPS system while traveling in our lives. Whenever you book a cab it tells you the approximated fare and time required to reach your destination. How does your smart phone do that? The answer is machine learning! It calculates the velocities and location of our vehicles. based on this information, it even tells us if there is traffic jam on this road. The programmers did not program the computer to tell you that there is a traffic jam, but they designed a system that makes smart decisions on the basis of past and current events of people who passed by that area. Plus, it warns you about the traffic jam.

2.3. Search Engine Optimization

web search engines automatically show you the accurate results based upon your location and past searches. Programmers don’t program it to show you those results, but it gives accurate results within seconds according to your interests and recent searches.

2.4. Spam Mail Classification

In our email boxes, the system automatically classifies some emails as spam or junk mails and some mails as primary mails that could be very important for us. The system is never wrong and it is all possible with the help of these learnings.

3. Types of Machine Learning:

The basic idea of machine learning is the same for all types but it has been further divided into 3 following types:

3.1. Supervised Learning Supervised learning is one of the most popular types of machine learning and it is easy to understand and implement. In this type, the algorithm is trained on given data but and the data needs to be labelled. You allow the system to predict the data and you make corrections if the predictions it makes are not accurate enough.

3.2. Unsupervised Machine Learning

Unsupervised machine learning works without any labeled data but you have to provide a lot of data so that the system understands the properties that provide a base for the decision it has to make. This can improve the productivity in a lot of fields.

3.3. Reinforcement Learning

It is based upon trial and error methods. The system makes mistakes and learns from them in order to avoid these mistakes again. For example, in a maze, when the system fails to find a path, it won’t go on the same path again because it knows that the path doesn’t work. It labels positive outcomes and negative outcomes and runs on the basis of these outcomes.

In short, these were some of the common questions about machine learning. Hopefully, the answers to these questions will help you get a deeper insight into this field of science.

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Coastal Beach Farmhouse Interiors

The coastal farmhouse beach home is a sanctuary of warmth, comfort and serenity, simple and understated yet alive with your creative design elements. An exciting blend of farmhouse and coastal design it mixes elements of the old world rustic charm and new clean lines, using natural reclaimed wood, earthing metal and distressed vintage furniture to give your home a clean, and earthy look. The coastal style brings elements of the water into your home and brings in the vibes of peace and tranquility. These two styles blend together to bring an earthing yet invigorating interior to your home.

This gorgeous living room with a rustic blue patina sideboard and a huge antique arch floor mirror brings in elements of the coastal farmhouse style. The stunning farmhouse old door coffee table uses reclaimed woods and studded iron, and the cool, airy translucent sheer curtains give a coastal feel to the room. Turquoise, aqua and teal pillows on a white sofa chaise gives a laid back luxurious ambiance.

The kitchen is the main focus of the house as we all love a well prepared meal and there is nothing like a family cooking together. The dining table is custom- made from old carved doors with beautiful unique detail. With eight stylistic chairs, each upholstered in different fabrics, selected individually by each family member, the uniqueness in design is quaint and exotic. Warm red paisley mixed with teal blues bring out the patina of the old woods in the table. Sheer white self checkered curtains and beach greenery brings in the coastal vibe. Stainless steel ultra modern appliances and of course the table would be incomplete without vintage glass bottles and mason jars. Shells and driftwood complete the setting.

Bring in the tranquility of the beach into your home office with these natural wood antique barndoors carved in florals and ocean waves. The office table is made from brass cladded vintage doors and the legs are painted a deep ocean blue. State of the art computers and a huge television screen hangs in front of the desk for virtual meetings. A huge magnificently detailed arched bookcase houses your collection of books, shells and driftwood while the cool watery blue and frothy white twill upholstered office chair is the coastal element. Earthy rustic armoires with vintage carved floral detail in whitewash play with the blue blown glass jar that carries a beautiful arrangement of palm fronds and pampas grass.

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Know Your Rights: Choose a Doctor for Your L&I Claim or Workers’ Compensation Claim

In Washington State, work injury claimants have the right to choose their doctor or attending provider (AP) for their claim. This right is part of RCW 51.36.010. Surprisingly, many people that suffer a workplace injury don’t know that they can select their own doctor. Yet, the only requirement is that the doctor or the provider must be part of the L&I Medical Provider Network (MPN).

L&I claim and your right to choose a doctor

There are many reasons for which people with an L&I claim or a workers’ compensation claim are unaware of their rights. Explicitly, the main reasons I see include:

• Not understanding how a workers’ compensation claim works. Most people never had a L&I claim They don’t know what an attending provider is, or what is their role. In fact, the attending provider has a very important role in L&I claims. This provider manages treatment, reports progress, and provides critical assessments throughout the claim. Therefore, it’s important for work injury claimants to choose a doctor or provider who will help them recover and manage their claim productively.

• Not realizing how a provider becomes their attending physician. Often, the Department of Labor and Industries (L&I) considers the provider that filed the application for benefits as the attending physician. If that provider is an urgent care provider, it’s unlikely they’ll agree to be the attending provider on the workers’ comp claim. If you had a workplace injury and treated in emergency setting, you should seek follow-up care from another doctor that will be an effective AP.

Making your own decisions in your L&I claim

In addition to the reasons above, there are other cases where work injury victims follow recommendations from others. In practice, many recommendations don’t help you choose the right provider for your claim. Such cases include:

• Being directed to a specific clinic or medical provider. Frequently, work injury claimants tell me their employer told them to see a specific doctor for initial treatment. Then, when they report their injury back at work, the employer provides the name and address of a specific medical provider or clinic for further treatment. Here, claimants are usually under the impression they can only see that provider.

• Getting referral to occupational medicine doctors from a primary care physician (PCP). Some people ask their primary care doctor for guidance after a work injury. Some PCPs are members of the MPN and can easily become the attending provider. Often, this is an ideal situation. However, when the PCP is part of a large medical group, the work injury claimant gets a referral to the “occupational medicine” division of the same group. These groups are often a L&I COHE. This practice is common at The Everett Clinic and Kaiser Permanente, among others. Yet, many folks with an L&I claim or a workers’ comp claim don’t realize they don’t have to get treatment there. Regardless of insurance, workplace injury claimants can treat with any provider in the MPN. Even if the attending doctor isn’t part of the same medical group as their primary doctor.

Changing a doctor in your L&I claim

There is no doubt that the attending provider has a critical role in a workman’s compensation claim. One key right is the ability to choose the doctor for your claim. Moreover, with some narrow exceptions, you also have the right to change the doctor for an L&I claim. Changing the attending provider is very simple. More explicitly, you can download and fill the Transfer of Care form (from the L&I website) and send it to your claim manager. As always, keep a record of all communications. This way, you can track and document your decision to designate a new provider.

Final remarks

In summary, the attending provider plays a very important role in workers’ compensation claims. And remember – people with a work injury claim have the right to choose their attending provider. Therefore, it’s important to choose a physician that’s going to focus on helping you get better and will help move the claim forward productively. Finally, if your attending physician isn’t right for you, then you have the right to switch to a different provider.

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